ceramic market in dilemma

In recent years, ceramic enterprises to continue to issue the voice market is difficult to dispute, the difficult business environment. Labor, transportation and other costs increasing, the cost is not even from manufacturers than ever before, the face of the rising costs, materials, product prices, but will attract a lot of controversy, therefore, do a price adjustment will have been long period of time and planning to implement. Building materials sales performance difficult to maintain last year's level, some even losing money.High-end building materials is so, then in a low-end building materials industry brand management situation?

In accordance with the usual thinking, low-end brand is a small investment, low shop rental, decoration bang for your buck, employees, saving significant cost in the current industry situation is not optimistic about the case, this small investment, low risk,low-end brand perhaps more sustain, let alone in the face of bad times, and can also be rapidly transformed. This really true? Recently, Xiaobian several low traditional building materials market positioning of a small-scale investigation to understand the part in the survival status of the low-end brands from their survey feedback, the low-end brand is facing the same pressure. Moreover, since their costs are low, weak strength, to seek transformation is more difficult, many left to die, hard to find another way out.

Survey:porcelain tiles

Passenger traffic show a single product, many businesses, but so cold

Recently, this reporter visited the Grand building materials market, Mingboxinan building materials market, and several other traditional old market, most of the business reflected in sales is not optimistic. Is ho building materials brands located in the southwest of the building materials market is the market well-known representatives of the brand, but when it comes to sales this year, the company's manager Zheng Yuming, said more than ten percentage points lower than the same period last year, the business is really difficult. Zheng Yuming, said the country's macro-control this year to intensify the effect of control means, the view from the southwest of the building materials market, the flow of people is much less, feeling less consumers to buy building materials. Although the business here is fully consistent with the other major supermarkets and the well-known product line of the building materials market, but the price is selling up.

Similarly, in the market made ​​a few years the bathroom business forest fine water reluctantly said, business is too hard to do. Shunda Building Materials Wholesale Department is a distributor of Cartier bathroom Yunnan, Lin said fine water, workers' wages this year, prices, market rents are prices, but he runs the Cartier brand, each product also prices of tens of dollars, but still difficult to offset the prices of factors of market parties.Today for floor tile, he is a three refers to survive looking at this store, people like to buy building materials to building materials and home stores to buy low-end customers only look at the price, want to spend the least money to better products .

After investigation of the reporter, after the demolition of the adjacent and southwest of the building materials market the Hongsheng up building materials market, a lot of positioning lower businesses have nowhere to go, had to shut shop business. There are a small part is diverted to the southwest of the building materials market, they are facing greater difficulties. It is understood that some merchants rely on the same building materials business friends, family, relatives and go to this market, there is no pavement, it will be two products merge patchwork in a store, or let friends and family to help their own consignment as soon as possible sold the stock. Off of the lower positioning, inventory type of product model, sit store sales, resulting in a situation of most low-end brands so has left. Visited some of the traditional old market, there are a lot of businesses told reporters, many businesses in the market this year losses of large stores turn out.

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Ceramic industry Ten trends

The development of China's ceramics industry now, doing my part to become the world's ceramic big country, but we can not be called ceramic power, regardless of the production technology or equipment, or brand value, have lagged far behind Italy, Spain, the United States, Japan and other developed countries. The critical moment of transformation in the country, industry participants guess industry's future development direction and trends.

With the growing popularity of online shopping, some markets forward-looking companies will test the water e-commerce, the implementation of online service channels. According to relevant data, the 2011 global network of trade volume reached $ 2 trillion, accounting for 42% of the total global trade. Before the statistics of the U.S. magazine "Fortune" Global 500 companies have 80% of the online marketing business.

China's rural market will appear in an unprecedented sales, sales booming momentum, a number of brands in order to landing the rural market will re-design series product line, to create more suitable for farmers' consumption of the product. According to the survey, ceramic tile consumption is largely concentrated in 20% of the urban population, nearly 80 percent of the rural population can not use the tile. According to the announcement of the National Bureau of Statistics, China currently has about 720 million rural residents, farmers of about 220 million, with the gradual improvement of rural living standards, build a new house and transform the existing home is becoming one of the highlights of the rural consumption. It is understood that the housing life in rural areas generally relatively short, on average every 10 years, will rebuild a number of. Therefore, companies will have to aim at the rural market and seize the future of the market ground. Thus triggering the logistics channels, quality supervision, after-sales service is further improved.

Chinese ceramic industry by industry and regional brand to the popular brand forward, 2012 will become a turning point in brand building, this is also a precursor of the industry oligarch era. In terms of products, ceramic industry, full-polished glaze product is no longer just to earn the trend of crying, and eye products, with the various enterprises, coupled with the rise of the inkjet printing technology and the maturing of the whole polished glaze will be truly gone market, beach-goers in the field of floor tile. Foshan almost all antique tiles Enterprises has launched a full polished glaze products. In 2012, a polished glaze hard-fought inevitable; sanitary ware industry, smart bathroom, the whole bathroom will gradually replace the traditional products has become the mainstream choice for consumers.

With the country's legal system, to speed up the process of democratization construction, corporate tax evasion and tax evasion, illegal employment, patent infringement, environmental pollution, commercial bribery, illegal land, manufacturing shoddy products and other illegal activities will become increasingly high cost, there is a approved enterprises will have to pay a heavy price.

With the rapid increase of urban population and the deterioration of the urban traffic conditions, coupled with the limitations of the urban land use, major cities in China this year and will certainly set off a surge of demolition of old buildings and building new transformation heat, and those that affect the urban landscape and lead to traffic plug the old professional market will become the object of the demolition, the provinces and cities this year will be the scene of the Great Migration in the market.

by the state macro-control of the Chinese real estate market will gradually return to the rational, the prices of the domestic large and medium-sized cities will be the impact of tighter credit and property tax levy fell, the price cut is expected in 15% -35%. In short, the past price bubbles, the larger the city, the higher the rate of house prices down. Therefore, this year the speed of the new building construction will slow domestic sales of ceramic sanitary products will be affected, especially in the first half. In terms of export trade, due to the impact of foreign anti-dumping, and the RMB exchange rate, the situation becomes more serious.

The ceramic industry base will remain Foshan producing a dominant pattern of various production areas crowded. According to the statistics of the Building Materials Industry Association of Guangdong Province, in January to October 2010, the ceramic tile production in Guangdong Province amounted to 1.698 billion square meters, an increase of 23.8 percent, accounting for the proportion of 25.7%, ranking first; sanitary ceramics production of 31.01 million. an increase of 11 percent, accounting for 25.7% of the national proportion, the country ranked second. Building ceramics exports rose 41.3 percent, accounting for 71.3 percent of the country. Various production areas, with a resource advantage, regional advantage, policy advantage will increasingly grow up, gradually eating away at their respective production areas surrounding market share, especially in underdeveloped areas of the terminal market. In order to seize the market, the competition between the various production areas will be more intense. With the mature producing areas of high security, law library, Jiajiang, Yichang, Tangshan, and other slowly developing around the sales platform, the exhibition also gradually formed climate, will Foshan formation of encirclement.

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2012 ceramic facing reshuffle

The ceramic industry is facing what kind of development in 2012? As of 2011, China had a variety of ceramic tile production line of 3273, Nissan 3482.8245 million square meters. At present, the average single-line single daily production of domestic ceramic tile production line has reached over 10,000 square meters. 2011 domestic ceramic tile industry has more than 10 billion square meters of production capacity. At present, the production of ceramic tile industry in China or some "reserve".

The key to the development of the ceramic tile industry in the whole year of 2011 is still the country's overall economic situation, in 2011 the state has adopted the 2012 national purposes of loose fiscal policy and prudent monetary policy, although loose and sound simultaneously, the concept is a bit fuzzy impact on the real estate industry did not complete a set number. But also see the positive financial side.

Tiles that are closely related with the real estate industry. Although the 2012 commercial real estate situation is not so clear, but the economic construction of affordable housing must be a large complement of 10 million sets in 2011 and 2012-2014 of 36 million sets of economic affordable housing building would be tile the industry has brought a larger driven

It is reported that domestic tile production capacity and actual output per capita level, not pushing my limits, but in a relative excess of the edge. "12 is the licensing of the tile industry, the adjustment will be significantly exacerbated by the close of business, mergers and acquisitions will continue to emerge, especially those terminals is insufficient network is not perfect enough well-known brand floor tile companies, the pressure is gradually increased cautious tile enterprise may choose to start in mid-2012 to postpone. Industry or there will be the "12th Five-Year" period thousand sails of the ceramic tile industry of boat, a situation of the million trees ahead of the spring wood. 2012 China's ceramic tile production and capacity development will enter a relatively flat growth stage, Overall domestic ceramic tile production capacity and production is close into the relative surplus stage, the competition within the industry will continue to intensify. Tile industry reshuffle, restructuring in essence, is to adjust, improve.

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ceramic enterprises: the anti-dumping case of a price war

Many ceramic enterprises, may be the most tangled,floor tile and polished tile are the same.

This session almost no orders from the European guests. "In the 111th Canton Fair, Foshan Co., Ltd. exports of the cause of the Mona Lisa three business manager Huang Xiaoling told reporters that the European debt crisis, the European order is not only lessand cycle slowly; make matters worse, last year, the final anti-dumping ruling of the EU ceramics, Chinese ceramics in the European market is difficult to occupy the price advantage.

Mona Lisa is in fact quite lucky to get 30% of the average tax rate, most of the ceramic enterprises to impose tariffs of up to 69.7%, basically equal to the European market will be forced to give up.

"We are the European market share is shrinking year by year from 1/5 share of global exports in 2007 to now less than 1/10." Huang Xiaoling said, in recent years, the company main Southeast Asia and India, the Indian market now accounts for total exports2/3.

Hongyu Group exports general manager Wu Jianfeng, told reporters that, from the levy to 30 percent of the average tax rate this year, its market share in Europe fell 20% to 30%, some orders began to shift to the "BRIC countries".

However, the picture of the emerging markets is not so beautiful New Pearl Ceramics Group International Division General Manager Wu Mingang most worried about is a price war and anti-dumping.

"Indian guests, in order to save 5 cents / square meter, one morning I Ruanmoyingpao Wu Mingang frustration that, some ceramic manufacturers in order to obtain the orders of the emerging markets, the price set at a low and then low.

Various trade barriers into the risks in emerging markets is growing. "Argentina is an anti-dumping investigation, which may cause Brazil, Peru and other South American countries 'follow suit', the formation of a chain reaction." Wu Mingang not without fear, said. The new Pearl export mainly distributed in the Southeast Asian market, the export of Chinese ceramics, "eyeing."

Intensified anti-dumping war, Wu Jianfeng ceramic enterprises cope with very limited means, is nothing more than to strengthen the enterprises and associations Baotuan defense, delivering innovative products and brand building.

Faced with the downturn in the international market, the number of ceramic enterprises turned to domestic demand move closer. Ceramics Co., Ltd. of Guangdong new source of international business, general manager Huo Jinxiang, told reporters that the new source will be low-end grade tilt, aimed at the government-led affordable housing.You can know more from: 1.ceramic industry  2.Ceramic industry suffers 3.porcelain tiles

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India——big country for tile consumption

    India is a big country in Asia,which has as many as 1.1 billion of population,the second country,so they is a huge demand for tiles.
    The data suggest that India had a growth rate for tile consumption over 10% from 2005 to 2009.In year of 2009,it reached 22.6%,total tile production capacity 0.49 billion square meters.
    In recent year,importing foreign advanced technology and equipment,ceramic industry has a great development,production quality,production rate,design level and so on have great improvement.Fast firing technology and one time firing technology cut short firing time,some productions coming into 40 minutes or 30 minutes firing cycle.The dissipative fossil fuel has been reduced greatly,which makes the less pollutant in environment.
    In India,the Gujarat,Rajasthant,Mahrshtra area own 27 huge ceramic enterprises and 100 small ones,which has production value for 10 billion rupee.
    Professionals show that this year,the purchasers in India still prefer low-price products,but it will focus on the quality next year.The price is sensitive thing for Indian,while they gradually pay close attention to cost performance.
    So,with economic growth and improvement for life,the market for high-end ceramic products will be extended.

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