The interview is TAG Building Materials
Southwest building materials market dealers, Zheng Yuming, she thought that in
addition to the national macro-control policy, industry background is not good,
the market operation ability and level of determining the key to the good and
bad of business operations. She said that the agent is ho Wrigley brand
bathroom tiles,floor tile gold medal
in Asian ceramics are industry famous brand dealers operating the product line
are the same, but her sales are even worse.
Analyze the reasons for the lack of market
management marketing campaign and program of activities, it is difficult to
attract consumers. According to her, never held a promotional activity
sponsored by the market square, compared to several other stores in the Wrigley
brand, the dealer who often hold the promotion, advertising and various forms
of activities, the business than it is here much better. She said that under
the premise of the market downturn, the market side of the level of management
and organizational skills, marketing ideas, and so very critical to rely solely
on the business alone has always been difficult to have an impact, enough to cause
the attention of consumers come to buy . A result, businesses can only rely on
the advantages of their own products to attract consumers, as operating at the
low end of the market in high-end brand, its business challenges faced by many.
Several consumers have come to the
consultation price reporter gap in the the Cartier bathroom interview of the
column wash their hands Taiwan plus the leading price of only 100 yuan, a
variety of toilet priced at less than 100 yuan. The store owner said that the profits
too thin, low-end products and some products to earn a few dollars, which have
to rely on a large number of sales to slow growth in profits, and now the
market is not good, the sales decline significantly, basically there is no
profit .
In
his view, the low-end consumer groups has always been a large number of low-end
market, there are a lot of space, but the pressure of the low-end brand
business risk is very small, "This is an investment and a lot of money,
make a little money the industry to open a small the scale of the shop at least
30, 40 million, but profit margins, and can only be accumulated slowly, if you
encounter deteriorating market environment, this part of the business a lot of
pressure, it is difficult to make money. "he said.
Guangdong to Kunming Parkson, Deli ceramic
building materials Lin into the cedar business is difficult not only the status
of the individual businesses, many low-end brands are the same. He told
reporters that, in many of his friends to do building materials, there are many
businesses intend to do by doing low transition to high-end brands. "On
the building materials market in Kunming, turn to do a lot of the
high-end," he said, although there are many low-end products to make
money, but to do low-end brand, after all, is not a long, as long as it is the
strength of the business will gradually move toward higher-end. He said that
the low-end product quality is very unstable, a group of products with another
batch of product colors and other access, customers will see a kind of sample
products from the manufacturers to take over a sample from the fundamental
difficult to meet customer needs. Meanwhile, the low price of low-end products,
installation, service can not keep up, many of the life of the product is greatly
reduced, affecting the image in the minds of customers. Therefore, many
businesses want to transition to do high-end products.
It is understood that many businesses
operate more from small factory produced products, easy way to do low-end
brands, but earnings also more difficult and slower. Operating high-profile
brand to spend a lot of money to decorate, to do service, energy and financial
pressure will be larger, but the profits will more quickly and some, which is
to attract those businesses that have a certain strength to turn to do the
high-end brand great temptation.
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