From the ceramic industry in the country a certain well-known brands are
settled in Kunming, some brands have been in operation in 2078 or even longer,
with a more stable market influence and reputation, if you get the agents of
these brandsthe right, the chances are very slim. If you do a Kunming market
has not yet run a good brand, and that the requirements of the business is very
high.
First of all, the biggest pressure on
capital requirements. The vast majority of businesses engaged in low-end
products is very difficult to have emboldened. Secondly, at least to open three
stores in Kunming, and the decoration of each store grade, on the kind of
model, and service management had to comply with the requirements of the
manufacturers. In addition, investing in big brand bear greater risk. Cast into
the funds, may not be able to get a good market sales, management services,
planning plays a decisive impact. According to some of the operators, some
operators are used to low-end brand of business, the awareness is difficult to
reverse, go to the management of high-end brands span it is difficult. Coupled
with the industry's "family" business model is relatively common,
have experienced tremendous changes in the business sense of this off.
Boutique monopoly form to make impact
However, in front of the low-end brand
businesses, nor are all hindered. Business choice in a difficult environment.
Forest into a fir going to find a way out
on the brand of their own business. Fujian, the earlier years, is a skilled
workers living in ceramics Foshan, where large and small manufacturers and
brands have a certain understanding of the quality of the product is also very
familiar with. His agent the Deli ceramic in the industry also has some
advantages, but the current location or more low-end, he said, with the brand's
product quality, completely to the side and even the direction of the high-end
push further.
He believes that the most important thing
is to do high-end brands have good products, show, exhibition practices is very
important, so he intends to store brand re-positioning and renovation, the
quality improvement step, facing a higher level of consumptiongroup.
Second is the store to increase, will
produce economies of scale. At present, only two stores, a one hundred episodes
of Dragon, one is southwest of the building materials market, he explained that
the new snail Bay home building materials center will open one of thousands of
square meters of shop, the other is still security Ningzhong Guan Building
Materials City selected a store so that we can further enhance the scale.
Positioning to enhance and scale considerations have been the support of
manufacturers, for those low-end positioning of the brand can not be achieved.
He believes that the big brands are also human beings to do it, can stand the
test of the market, now unknown, National Cheng Kung University brand will do.
Journalists have also raised a question:
Does this mean that some unknown, product quality, but hard brand, good
products can be a beautiful decoration store, and then transformed into a
"high-end brand "it?
In this regard, the industry, operating in
the high-end brand is built on the basis of products of excellent. Some
business operations, product quality is not bad, just limited to businesses
financial strength, pre-positioned slightly lower, even if some small low-end
brand among high-end decoration store, have to raise prices to keep costs to
claw back, which bears the great risk, however hard, consumers do not buy it,
it was not stone on their own feet?
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