Thursday, June 14, 2012

marketing online for tile popular

Open shop, build the platform, on the microblogging do buy ... this year due to the downturn in the real estate market, coupled with the rising costs of labor, logistics, many of ceramic sanitary ware business feel to survive difficult. Crises, seemingly low-cost, quick network marketing methods widely used in sanitary ware business. However, the reporter found that Foshan bathroom industry a comprehensive "net" scene is lively, but with the network platform to sell products, but very few local one to do network marketing truly successful.But no matter how, e-commerce is undoubtedly the bathroom industry need to give force to open up the field, Foshan Office of China Ceramic Industry Association, director of Blue guard revealed Foshan ceramic sanitary ware business is preparing to to...

Tuesday, June 12, 2012

The flooring industry is serious oversupply

Flooring industry in China, many people in the industry admitted that in 2012, China's economic environment is not good. But in fact, is more direct than the environment of the flooring industry as a whole of supply exceeding demand "environment". Our doing good business to do, only because we have the flooring industry oversupply: oversupply flooring production, stores, an area of ​​oversupply, the market brand oversupply ... only to face the harsh reality we can better face of the upcoming brutal shuffle. Recently, one thing has caused a lot of media attention, Zhanjiang City Mayor Wang C out of the Development and Reform Commission in a while kissing, holding 80 billion steel project approval. Moment, he became "The Kiss growth," the spokesperson. In late May, the National Development...

Monday, May 14, 2012

ceramics sales must be certified by 3C

The quality supervision department: ceramics sales must be certified by 3C March 14, the quality supervision Quartet branch of law enforcement officers came to the building materials market in Changsha Road to conduct a special inspection. Responsible for the wholesale tile outlets, when law enforcement officers to order a national 3C certification, staff incorrectly come up with a product inspection report, and later the manager is not their own do not know refused to provide. Law enforcement officers on suspicion of selling unlicensed products on the grounds, according to the law of the businesses to conduct the investigation, and ordered to investigate within three days to the relevant departments of the Bureau of Quality Supervision. "If then the company has not provided a valid...

Monday, May 7, 2012

transformation risk

From the ceramic industry in the country a certain well-known brands are settled in Kunming, some brands have been in operation in 2078 or even longer, with a more stable market influence and reputation, if you get the agents of these brandsthe right, the chances are very slim. If you do a Kunming market has not yet run a good brand, and that the requirements of the business is very high. First of all, the biggest pressure on capital requirements. The vast majority of businesses engaged in low-end products is very difficult to have emboldened. Secondly, at least to open three stores in Kunming, and the decoration of each store grade, on the kind of model, and service management had to comply with the requirements of the manufacturers. In addition, investing in big brand bear greater risk....

low-end ceramic brands profit margins

The interview is TAG Building Materials Southwest building materials market dealers, Zheng Yuming, she thought that in addition to the national macro-control policy, industry background is not good, the market operation ability and level of determining the key to the good and bad of business operations. She said that the agent is ho Wrigley brand bathroom tiles,floor tile gold medal in Asian ceramics are industry famous brand dealers operating the product line are the same, but her sales are even worse.  Analyze the reasons for the lack of market management marketing campaign and program of activities, it is difficult to attract consumers. According to her, never held a promotional activity sponsored by the market square, compared to several other stores in the Wrigley brand, the...

Sunday, May 6, 2012

ceramic market in dilemma

In recent years, ceramic enterprises to continue to issue the voice market is difficult to dispute, the difficult business environment. Labor, transportation and other costs increasing, the cost is not even from manufacturers than ever before, the face of the rising costs, materials, product prices, but will attract a lot of controversy, therefore, do a price adjustment will have been long period of time and planning to implement. Building materials sales performance difficult to maintain last year's level, some even losing money.High-end building materials is so, then in a low-end building materials industry brand management situation? In accordance with the usual thinking, low-end brand is a small investment, low shop rental, decoration bang for your buck, employees, saving significant...

Ceramic industry Ten trends

The development of China's ceramics industry now, doing my part to become the world's ceramic big country, but we can not be called ceramic power, regardless of the production technology or equipment, or brand value, have lagged far behind Italy, Spain, the United States, Japan and other developed countries. The critical moment of transformation in the country, industry participants guess industry's future development direction and trends. With the growing popularity of online shopping, some markets forward-looking companies will test the water e-commerce, the implementation of online service channels. According to relevant data, the 2011 global network of trade volume reached $ 2 trillion, accounting for 42% of the total global trade. Before the statistics of the U.S. magazine "Fortune"...

2012 ceramic facing reshuffle

The ceramic industry is facing what kind of development in 2012? As of 2011, China had a variety of ceramic tile production line of 3273, Nissan 3482.8245 million square meters. At present, the average single-line single daily production of domestic ceramic tile production line has reached over 10,000 square meters. 2011 domestic ceramic tile industry has more than 10 billion square meters of production capacity. At present, the production of ceramic tile industry in China or some "reserve". The key to the development of the ceramic tile industry in the whole year of 2011 is still the country's overall economic situation, in 2011 the state has adopted the 2012 national purposes of loose fiscal policy and prudent monetary policy, although loose and sound simultaneously, the concept is...

Thursday, April 26, 2012

ceramic enterprises: the anti-dumping case of a price war

Many ceramic enterprises, may be the most tangled,floor tile and polished tile are the same. This session almost no orders from the European guests. "In the 111th Canton Fair, Foshan Co., Ltd. exports of the cause of the Mona Lisa three business manager Huang Xiaoling told reporters that the European debt crisis, the European order is not only lessand cycle slowly; make matters worse, last year, the final anti-dumping ruling of the EU ceramics, Chinese ceramics in the European market is difficult to occupy the price advantage. Mona Lisa is in fact quite lucky to get 30% of the average tax rate, most of the ceramic enterprises to impose tariffs of up to 69.7%, basically equal to the European market will be forced to give up. "We are the European market share is shrinking year by...

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