marketing online for tile popular

Open shop, build the platform, on the microblogging do buy ... this year due to the downturn in the real estate market, coupled with the rising costs of labor, logistics, many of ceramic sanitary ware business feel to survive difficult. Crises, seemingly low-cost, quick network marketing methods widely used in sanitary ware business. However, the reporter found that Foshan bathroom industry a comprehensive "net" scene is lively, but with the network platform to sell products, but very few local one to do network marketing truly successful.

But no matter how, e-commerce is undoubtedly the bathroom industry need to give force to open up the field, Foshan Office of China Ceramic Industry Association, director of Blue guard revealed Foshan ceramic sanitary ware business is preparing to to Baotuan enter Dangdang, Jingdong Mall, on the Internet to seek greater developments.

Foshan Office of China Ceramic Industry Association, it seems the blue guards, Foshan bathroom companies and diverse forms of online marketing, but there is no lack of innovation, but overall is still at the exploratory stage, the basic line of things online on a pirated, there is nofully embodies the characteristics of network marketing. Network marketing regardless of form, marketing is the key. In theory, the enterprise OCS can promote your brand, but the promotion is valid, the effect is much hard to come by. "Blue guards said," So, through the network marketing can drive sales, driven by how much sales, has become an important indicator to measure the effect of network marketing. according to the network sales statistics, the Foshan OCS bathroom companies so far not one made ​​on the true meaning of success. "

The reporter learned that the only bathroom self-built electronic business platform, has declared to be adopted by the online shopping platform "+" physical experience store "+" Customer Support Center "three systems combine to achieve the manufacturers, franchisees, partners three commonprofitable vision to solve the e-commerce platform in the bathroom industry, logistics and terminal after-sales service, the three short board. However, reporters yesterday Login certain online mall, only a few products on the show and do not sell records, before publicity of users according to the needs of their own design bathroom and sanitary products, free combination of the DIY space function not yet on-line, point open the home improvement community, to join the only other plates, online mall pop-up "site is still under construction" message.

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The flooring industry is serious oversupply

Flooring industry in China, many people in the industry admitted that in 2012, China's economic environment is not good. But in fact, is more direct than the environment of the flooring industry as a whole of supply exceeding demand "environment". Our doing good business to do, only because we have the flooring industry oversupply: oversupply flooring production, stores, an area of ​​oversupply, the market brand oversupply ... only to face the harsh reality we can better face of the upcoming brutal shuffle.

Recently, one thing has caused a lot of media attention, Zhanjiang City Mayor Wang C out of the Development and Reform Commission in a while kissing, holding 80 billion steel project approval. Moment, he became "The Kiss growth," the spokesperson. In late May, the National Development and Reform Commission began intensive Examining and approving investment projects, market expectations of a new round of stimulus will be born, investment banks and even estimate the size of the stimulus measures may be as high as two trillion yuan, in 2008 the four trillion half .

If you really came to a "four trillion", the days of the flooring industry will change better? Let us look at the most basic relationship between supply and demand of the market economy which.

Prior to 2008, and the majority of Chinese Industrial flooring industry in the period of rapid development, overall, the market is in short supply situation. Mid-decade into the 21st century, the supply and demand balance. The rapid rise of prices in 2006, triggering a real estate investment boom, this balance is maintained until 2010.

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ceramics sales must be certified by 3C

The quality supervision department: ceramics sales must be certified by 3C

March 14, the quality supervision Quartet branch of law enforcement officers came to the building materials market in Changsha Road to conduct a special inspection. Responsible for the wholesale tile outlets, when law enforcement officers to order a national 3C certification, staff incorrectly come up with a product inspection report, and later the manager is not their own do not know refused to provide. Law enforcement officers on suspicion of selling unlicensed products on the grounds, according to the law of the businesses to conduct the investigation, and ordered to investigate within three days to the relevant departments of the Bureau of Quality Supervision.

"If then the company has not provided a valid certificate, we will be 'selling unlicensed products', the business in accordance with the law punishable by a fine of a minimum of 50 000, up to 20 million, and contact the manufacturer is located Quality Supervision Bureau, the product investigate and deal with production companies. "law enforcement officials said some of ceramic tile used in building materials harmful rays, radioactive, so the production and sales are subject to national 3C certification.

According to reports, the so-called "3C certification", that is, the China Compulsory Product Certification. 3C certification, known as "China Compulsory Product Certification, it is our government to protect consumers' personal safety and national security, enhance product quality management, conformity assessment in accordance with the laws and regulations to implement a product system.

3C certification of ceramic products for ceramic tile products any radioactivity. The only non-radioactive ceramic tile in order to be certified. Accordance with State regulations, porcelain tile must obtain this certification, such as tiles and antique tiles. And some wall tiles glazed tiles, and does not belong to the scope of certification within.

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transformation risk

From the ceramic industry in the country a certain well-known brands are settled in Kunming, some brands have been in operation in 2078 or even longer, with a more stable market influence and reputation, if you get the agents of these brandsthe right, the chances are very slim. If you do a Kunming market has not yet run a good brand, and that the requirements of the business is very high.

First of all, the biggest pressure on capital requirements. The vast majority of businesses engaged in low-end products is very difficult to have emboldened. Secondly, at least to open three stores in Kunming, and the decoration of each store grade, on the kind of model, and service management had to comply with the requirements of the manufacturers. In addition, investing in big brand bear greater risk. Cast into the funds, may not be able to get a good market sales, management services, planning plays a decisive impact. According to some of the operators, some operators are used to low-end brand of business, the awareness is difficult to reverse, go to the management of high-end brands span it is difficult. Coupled with the industry's "family" business model is relatively common, have experienced tremendous changes in the business sense of this off.

Boutique monopoly form to make impact

However, in front of the low-end brand businesses, nor are all hindered. Business choice in a difficult environment.

Forest into a fir going to find a way out on the brand of their own business. Fujian, the earlier years, is a skilled workers living in ceramics Foshan, where large and small manufacturers and brands have a certain understanding of the quality of the product is also very familiar with. His agent the Deli ceramic in the industry also has some advantages, but the current location or more low-end, he said, with the brand's product quality, completely to the side and even the direction of the high-end push further.

He believes that the most important thing is to do high-end brands have good products, show, exhibition practices is very important, so he intends to store brand re-positioning and renovation, the quality improvement step, facing a higher level of consumptiongroup.

Second is the store to increase, will produce economies of scale. At present, only two stores, a one hundred episodes of Dragon, one is southwest of the building materials market, he explained that the new snail Bay home building materials center will open one of thousands of square meters of shop, the other is still security Ningzhong Guan Building Materials City selected a store so that we can further enhance the scale. Positioning to enhance and scale considerations have been the support of manufacturers, for those low-end positioning of the brand can not be achieved. He believes that the big brands are also human beings to do it, can stand the test of the market, now unknown, National Cheng Kung University brand will do.

Journalists have also raised a question: Does this mean that some unknown, product quality, but hard brand, good products can be a beautiful decoration store, and then transformed into a "high-end brand "it?

In this regard, the industry, operating in the high-end brand is built on the basis of products of excellent. Some business operations, product quality is not bad, just limited to businesses financial strength, pre-positioned slightly lower, even if some small low-end brand among high-end decoration store, have to raise prices to keep costs to claw back, which bears the great risk, however hard, consumers do not buy it, it was not stone on their own feet?

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low-end ceramic brands profit margins

The interview is TAG Building Materials Southwest building materials market dealers, Zheng Yuming, she thought that in addition to the national macro-control policy, industry background is not good, the market operation ability and level of determining the key to the good and bad of business operations. She said that the agent is ho Wrigley brand bathroom tiles,floor tile gold medal in Asian ceramics are industry famous brand dealers operating the product line are the same, but her sales are even worse.

 Analyze the reasons for the lack of market management marketing campaign and program of activities, it is difficult to attract consumers. According to her, never held a promotional activity sponsored by the market square, compared to several other stores in the Wrigley brand, the dealer who often hold the promotion, advertising and various forms of activities, the business than it is here much better. She said that under the premise of the market downturn, the market side of the level of management and organizational skills, marketing ideas, and so very critical to rely solely on the business alone has always been difficult to have an impact, enough to cause the attention of consumers come to buy . A result, businesses can only rely on the advantages of their own products to attract consumers, as operating at the low end of the market in high-end brand, its business challenges faced by many.

Several consumers have come to the consultation price reporter gap in the the Cartier bathroom interview of the column wash their hands Taiwan plus the leading price of only 100 yuan, a variety of toilet priced at less than 100 yuan. The store owner said that the profits too thin, low-end products and some products to earn a few dollars, which have to rely on a large number of sales to slow growth in profits, and now the market is not good, the sales decline significantly, basically there is no profit .

 In his view, the low-end consumer groups has always been a large number of low-end market, there are a lot of space, but the pressure of the low-end brand business risk is very small, "This is an investment and a lot of money, make a little money the industry to open a small the scale of the shop at least 30, 40 million, but profit margins, and can only be accumulated slowly, if you encounter deteriorating market environment, this part of the business a lot of pressure, it is difficult to make money. "he said.

Guangdong to Kunming Parkson, Deli ceramic building materials Lin into the cedar business is difficult not only the status of the individual businesses, many low-end brands are the same. He told reporters that, in many of his friends to do building materials, there are many businesses intend to do by doing low transition to high-end brands. "On the building materials market in Kunming, turn to do a lot of the high-end," he said, although there are many low-end products to make money, but to do low-end brand, after all, is not a long, as long as it is the strength of the business will gradually move toward higher-end. He said that the low-end product quality is very unstable, a group of products with another batch of product colors and other access, customers will see a kind of sample products from the manufacturers to take over a sample from the fundamental difficult to meet customer needs. Meanwhile, the low price of low-end products, installation, service can not keep up, many of the life of the product is greatly reduced, affecting the image in the minds of customers. Therefore, many businesses want to transition to do high-end products.

It is understood that many businesses operate more from small factory produced products, easy way to do low-end brands, but earnings also more difficult and slower. Operating high-profile brand to spend a lot of money to decorate, to do service, energy and financial pressure will be larger, but the profits will more quickly and some, which is to attract those businesses that have a certain strength to turn to do the high-end brand great temptation.

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ceramic market in dilemma

In recent years, ceramic enterprises to continue to issue the voice market is difficult to dispute, the difficult business environment. Labor, transportation and other costs increasing, the cost is not even from manufacturers than ever before, the face of the rising costs, materials, product prices, but will attract a lot of controversy, therefore, do a price adjustment will have been long period of time and planning to implement. Building materials sales performance difficult to maintain last year's level, some even losing money.High-end building materials is so, then in a low-end building materials industry brand management situation?

In accordance with the usual thinking, low-end brand is a small investment, low shop rental, decoration bang for your buck, employees, saving significant cost in the current industry situation is not optimistic about the case, this small investment, low risk,low-end brand perhaps more sustain, let alone in the face of bad times, and can also be rapidly transformed. This really true? Recently, Xiaobian several low traditional building materials market positioning of a small-scale investigation to understand the part in the survival status of the low-end brands from their survey feedback, the low-end brand is facing the same pressure. Moreover, since their costs are low, weak strength, to seek transformation is more difficult, many left to die, hard to find another way out.

Survey:porcelain tiles

Passenger traffic show a single product, many businesses, but so cold

Recently, this reporter visited the Grand building materials market, Mingboxinan building materials market, and several other traditional old market, most of the business reflected in sales is not optimistic. Is ho building materials brands located in the southwest of the building materials market is the market well-known representatives of the brand, but when it comes to sales this year, the company's manager Zheng Yuming, said more than ten percentage points lower than the same period last year, the business is really difficult. Zheng Yuming, said the country's macro-control this year to intensify the effect of control means, the view from the southwest of the building materials market, the flow of people is much less, feeling less consumers to buy building materials. Although the business here is fully consistent with the other major supermarkets and the well-known product line of the building materials market, but the price is selling up.

Similarly, in the market made ​​a few years the bathroom business forest fine water reluctantly said, business is too hard to do. Shunda Building Materials Wholesale Department is a distributor of Cartier bathroom Yunnan, Lin said fine water, workers' wages this year, prices, market rents are prices, but he runs the Cartier brand, each product also prices of tens of dollars, but still difficult to offset the prices of factors of market parties.Today for floor tile, he is a three refers to survive looking at this store, people like to buy building materials to building materials and home stores to buy low-end customers only look at the price, want to spend the least money to better products .

After investigation of the reporter, after the demolition of the adjacent and southwest of the building materials market the Hongsheng up building materials market, a lot of positioning lower businesses have nowhere to go, had to shut shop business. There are a small part is diverted to the southwest of the building materials market, they are facing greater difficulties. It is understood that some merchants rely on the same building materials business friends, family, relatives and go to this market, there is no pavement, it will be two products merge patchwork in a store, or let friends and family to help their own consignment as soon as possible sold the stock. Off of the lower positioning, inventory type of product model, sit store sales, resulting in a situation of most low-end brands so has left. Visited some of the traditional old market, there are a lot of businesses told reporters, many businesses in the market this year losses of large stores turn out.

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Ceramic industry Ten trends

The development of China's ceramics industry now, doing my part to become the world's ceramic big country, but we can not be called ceramic power, regardless of the production technology or equipment, or brand value, have lagged far behind Italy, Spain, the United States, Japan and other developed countries. The critical moment of transformation in the country, industry participants guess industry's future development direction and trends.

With the growing popularity of online shopping, some markets forward-looking companies will test the water e-commerce, the implementation of online service channels. According to relevant data, the 2011 global network of trade volume reached $ 2 trillion, accounting for 42% of the total global trade. Before the statistics of the U.S. magazine "Fortune" Global 500 companies have 80% of the online marketing business.

China's rural market will appear in an unprecedented sales, sales booming momentum, a number of brands in order to landing the rural market will re-design series product line, to create more suitable for farmers' consumption of the product. According to the survey, ceramic tile consumption is largely concentrated in 20% of the urban population, nearly 80 percent of the rural population can not use the tile. According to the announcement of the National Bureau of Statistics, China currently has about 720 million rural residents, farmers of about 220 million, with the gradual improvement of rural living standards, build a new house and transform the existing home is becoming one of the highlights of the rural consumption. It is understood that the housing life in rural areas generally relatively short, on average every 10 years, will rebuild a number of. Therefore, companies will have to aim at the rural market and seize the future of the market ground. Thus triggering the logistics channels, quality supervision, after-sales service is further improved.

Chinese ceramic industry by industry and regional brand to the popular brand forward, 2012 will become a turning point in brand building, this is also a precursor of the industry oligarch era. In terms of products, ceramic industry, full-polished glaze product is no longer just to earn the trend of crying, and eye products, with the various enterprises, coupled with the rise of the inkjet printing technology and the maturing of the whole polished glaze will be truly gone market, beach-goers in the field of floor tile. Foshan almost all antique tiles Enterprises has launched a full polished glaze products. In 2012, a polished glaze hard-fought inevitable; sanitary ware industry, smart bathroom, the whole bathroom will gradually replace the traditional products has become the mainstream choice for consumers.

With the country's legal system, to speed up the process of democratization construction, corporate tax evasion and tax evasion, illegal employment, patent infringement, environmental pollution, commercial bribery, illegal land, manufacturing shoddy products and other illegal activities will become increasingly high cost, there is a approved enterprises will have to pay a heavy price.

With the rapid increase of urban population and the deterioration of the urban traffic conditions, coupled with the limitations of the urban land use, major cities in China this year and will certainly set off a surge of demolition of old buildings and building new transformation heat, and those that affect the urban landscape and lead to traffic plug the old professional market will become the object of the demolition, the provinces and cities this year will be the scene of the Great Migration in the market.

by the state macro-control of the Chinese real estate market will gradually return to the rational, the prices of the domestic large and medium-sized cities will be the impact of tighter credit and property tax levy fell, the price cut is expected in 15% -35%. In short, the past price bubbles, the larger the city, the higher the rate of house prices down. Therefore, this year the speed of the new building construction will slow domestic sales of ceramic sanitary products will be affected, especially in the first half. In terms of export trade, due to the impact of foreign anti-dumping, and the RMB exchange rate, the situation becomes more serious.

The ceramic industry base will remain Foshan producing a dominant pattern of various production areas crowded. According to the statistics of the Building Materials Industry Association of Guangdong Province, in January to October 2010, the ceramic tile production in Guangdong Province amounted to 1.698 billion square meters, an increase of 23.8 percent, accounting for the proportion of 25.7%, ranking first; sanitary ceramics production of 31.01 million. an increase of 11 percent, accounting for 25.7% of the national proportion, the country ranked second. Building ceramics exports rose 41.3 percent, accounting for 71.3 percent of the country. Various production areas, with a resource advantage, regional advantage, policy advantage will increasingly grow up, gradually eating away at their respective production areas surrounding market share, especially in underdeveloped areas of the terminal market. In order to seize the market, the competition between the various production areas will be more intense. With the mature producing areas of high security, law library, Jiajiang, Yichang, Tangshan, and other slowly developing around the sales platform, the exhibition also gradually formed climate, will Foshan formation of encirclement.

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2012 ceramic facing reshuffle

The ceramic industry is facing what kind of development in 2012? As of 2011, China had a variety of ceramic tile production line of 3273, Nissan 3482.8245 million square meters. At present, the average single-line single daily production of domestic ceramic tile production line has reached over 10,000 square meters. 2011 domestic ceramic tile industry has more than 10 billion square meters of production capacity. At present, the production of ceramic tile industry in China or some "reserve".

The key to the development of the ceramic tile industry in the whole year of 2011 is still the country's overall economic situation, in 2011 the state has adopted the 2012 national purposes of loose fiscal policy and prudent monetary policy, although loose and sound simultaneously, the concept is a bit fuzzy impact on the real estate industry did not complete a set number. But also see the positive financial side.

Tiles that are closely related with the real estate industry. Although the 2012 commercial real estate situation is not so clear, but the economic construction of affordable housing must be a large complement of 10 million sets in 2011 and 2012-2014 of 36 million sets of economic affordable housing building would be tile the industry has brought a larger driven

It is reported that domestic tile production capacity and actual output per capita level, not pushing my limits, but in a relative excess of the edge. "12 is the licensing of the tile industry, the adjustment will be significantly exacerbated by the close of business, mergers and acquisitions will continue to emerge, especially those terminals is insufficient network is not perfect enough well-known brand floor tile companies, the pressure is gradually increased cautious tile enterprise may choose to start in mid-2012 to postpone. Industry or there will be the "12th Five-Year" period thousand sails of the ceramic tile industry of boat, a situation of the million trees ahead of the spring wood. 2012 China's ceramic tile production and capacity development will enter a relatively flat growth stage, Overall domestic ceramic tile production capacity and production is close into the relative surplus stage, the competition within the industry will continue to intensify. Tile industry reshuffle, restructuring in essence, is to adjust, improve.

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ceramic enterprises: the anti-dumping case of a price war

Many ceramic enterprises, may be the most tangled,floor tile and polished tile are the same.

This session almost no orders from the European guests. "In the 111th Canton Fair, Foshan Co., Ltd. exports of the cause of the Mona Lisa three business manager Huang Xiaoling told reporters that the European debt crisis, the European order is not only lessand cycle slowly; make matters worse, last year, the final anti-dumping ruling of the EU ceramics, Chinese ceramics in the European market is difficult to occupy the price advantage.

Mona Lisa is in fact quite lucky to get 30% of the average tax rate, most of the ceramic enterprises to impose tariffs of up to 69.7%, basically equal to the European market will be forced to give up.

"We are the European market share is shrinking year by year from 1/5 share of global exports in 2007 to now less than 1/10." Huang Xiaoling said, in recent years, the company main Southeast Asia and India, the Indian market now accounts for total exports2/3.

Hongyu Group exports general manager Wu Jianfeng, told reporters that, from the levy to 30 percent of the average tax rate this year, its market share in Europe fell 20% to 30%, some orders began to shift to the "BRIC countries".

However, the picture of the emerging markets is not so beautiful New Pearl Ceramics Group International Division General Manager Wu Mingang most worried about is a price war and anti-dumping.

"Indian guests, in order to save 5 cents / square meter, one morning I Ruanmoyingpao Wu Mingang frustration that, some ceramic manufacturers in order to obtain the orders of the emerging markets, the price set at a low and then low.

Various trade barriers into the risks in emerging markets is growing. "Argentina is an anti-dumping investigation, which may cause Brazil, Peru and other South American countries 'follow suit', the formation of a chain reaction." Wu Mingang not without fear, said. The new Pearl export mainly distributed in the Southeast Asian market, the export of Chinese ceramics, "eyeing."

Intensified anti-dumping war, Wu Jianfeng ceramic enterprises cope with very limited means, is nothing more than to strengthen the enterprises and associations Baotuan defense, delivering innovative products and brand building.

Faced with the downturn in the international market, the number of ceramic enterprises turned to domestic demand move closer. Ceramics Co., Ltd. of Guangdong new source of international business, general manager Huo Jinxiang, told reporters that the new source will be low-end grade tilt, aimed at the government-led affordable housing.You can know more from: 1.ceramic industry  2.Ceramic industry suffers 3.porcelain tiles

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