In recent years, ceramic enterprises to
continue to issue the voice market is difficult to dispute, the difficult
business environment. Labor, transportation and other costs increasing, the
cost is not even from manufacturers than ever before, the face of the rising
costs, materials, product prices, but will attract a lot of controversy,
therefore, do a price adjustment will have been long period of time and
planning to implement. Building materials sales performance difficult to maintain
last year's level, some even losing money.High-end building materials is so,
then in a low-end building materials industry brand management situation?
In accordance with the usual thinking,
low-end brand is a small investment, low shop rental, decoration bang for your
buck, employees, saving significant cost in the current industry situation is
not optimistic about the case, this small investment, low risk,low-end brand
perhaps more sustain, let alone in the face of bad times, and can also be rapidly
transformed. This really true? Recently, Xiaobian several low traditional
building materials market positioning of a small-scale investigation to
understand the part in the survival status of the low-end brands from their
survey feedback, the low-end brand is facing the same pressure. Moreover, since
their costs are low, weak strength, to seek transformation is more difficult,
many left to die, hard to find another way out.
Survey:porcelain tiles
Passenger traffic show a single product,
many businesses, but so cold
Recently, this reporter visited the Grand
building materials market, Mingboxinan building materials market, and several
other traditional old market, most of the business reflected in sales is not
optimistic. Is ho building materials brands located in the southwest of the
building materials market is the market well-known representatives of the
brand, but when it comes to sales this year, the company's manager Zheng
Yuming, said more than ten percentage points lower than the same period last year,
the business is really difficult. Zheng Yuming, said the country's
macro-control this year to intensify the effect of control means, the view from
the southwest of the building materials market, the flow of people is much
less, feeling less consumers to buy building materials. Although the business
here is fully consistent with the other major supermarkets and the well-known
product line of the building materials market, but the price is selling up.
Similarly, in the market made a few years the bathroom business forest fine water reluctantly
said, business is too hard to do. Shunda Building Materials Wholesale
Department is a distributor of Cartier bathroom Yunnan, Lin said fine water,
workers' wages this year, prices, market rents are prices, but he runs the
Cartier brand, each product also prices of tens of dollars, but still difficult
to offset the prices of factors of market parties.Today for floor tile, he is a three refers to survive
looking at this store, people like to buy building materials to building
materials and home stores to buy low-end customers only look at the price, want
to spend the least money to better products .
After investigation of the reporter, after
the demolition of the adjacent and southwest of the building materials market
the Hongsheng up building materials market, a lot of positioning lower
businesses have nowhere to go, had to shut shop business. There are a small
part is diverted to the southwest of the building materials market, they are
facing greater difficulties. It is understood that some merchants rely on the
same building materials business friends, family, relatives and go to this
market, there is no pavement, it will be two products merge patchwork in a
store, or let friends and family to help their own consignment as soon as
possible sold the stock. Off of the lower positioning, inventory type of
product model, sit store sales, resulting in a situation of most low-end brands
so has left. Visited some of the traditional old market, there are a lot of
businesses told reporters, many businesses in the market this year losses of
large stores turn out.
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