The development of China's ceramics
industry now, doing my part to become the world's ceramic big country, but we
can not be called ceramic power, regardless of the production technology or
equipment, or brand value, have lagged far behind Italy, Spain, the United
States, Japan and other developed countries. The critical moment of
transformation in the country, industry participants guess industry's future
development direction and trends.
With the growing popularity of online
shopping, some markets forward-looking companies will test the water
e-commerce, the implementation of online service channels. According to
relevant data, the 2011 global network of trade volume reached $ 2 trillion,
accounting for 42% of the total global trade. Before the statistics of the U.S.
magazine "Fortune" Global 500 companies have 80% of the online
marketing business.
China's rural market will appear in an
unprecedented sales, sales booming momentum, a number of brands in order to
landing the rural market will re-design series product line, to create more
suitable for farmers' consumption of the product. According to the survey,
ceramic tile consumption is largely concentrated in 20% of the urban
population, nearly 80 percent of the rural population can not use the tile.
According to the announcement of the National Bureau of Statistics, China
currently has about 720 million rural residents, farmers of about 220 million,
with the gradual improvement of rural living standards, build a new house and
transform the existing home is becoming one of the highlights of the rural
consumption. It is understood that the housing life in rural areas generally
relatively short, on average every 10 years, will rebuild a number of. Therefore,
companies will have to aim at the rural market and seize the future of the
market ground. Thus triggering the logistics channels, quality supervision,
after-sales service is further improved.
Chinese ceramic industry by industry and
regional brand to the popular brand forward, 2012 will become a turning point
in brand building, this is also a precursor of the industry oligarch era. In
terms of products, ceramic industry, full-polished glaze product is no longer
just to earn the trend of crying, and eye products, with the various
enterprises, coupled with the rise of the inkjet printing technology and the
maturing of the whole polished glaze will be truly gone market, beach-goers in
the field of floor tile. Foshan
almost all antique tiles Enterprises has launched a full polished glaze
products. In 2012, a polished glaze hard-fought inevitable; sanitary ware
industry, smart bathroom, the whole bathroom will gradually replace the
traditional products has become the mainstream choice for consumers.
With the country's legal system, to speed
up the process of democratization construction, corporate tax evasion and tax
evasion, illegal employment, patent infringement, environmental pollution,
commercial bribery, illegal land, manufacturing shoddy products and other
illegal activities will become increasingly high cost, there is a approved
enterprises will have to pay a heavy price.
With the rapid increase of urban population
and the deterioration of the urban traffic conditions, coupled with the
limitations of the urban land use, major cities in China this year and will
certainly set off a surge of demolition of old buildings and building new
transformation heat, and those that affect the urban landscape and lead to traffic
plug the old professional market will become the object of the demolition, the
provinces and cities this year will be the scene of the Great Migration in the
market.
by the state macro-control of the Chinese
real estate market will gradually return to the rational, the prices of the
domestic large and medium-sized cities will be the impact of tighter credit and
property tax levy fell, the price cut is expected in 15% -35%. In short, the
past price bubbles, the larger the city, the higher the rate of house prices
down. Therefore, this year the speed of the new building construction will slow
domestic sales of ceramic sanitary products will be affected, especially in the
first half. In terms of export trade, due to the impact of foreign
anti-dumping, and the RMB exchange rate, the situation becomes more serious.
The ceramic industry base will remain
Foshan producing a dominant pattern of various production areas crowded.
According to the statistics of the Building Materials Industry Association of
Guangdong Province, in January to October 2010, the ceramic tile production in
Guangdong Province amounted to 1.698 billion square meters, an increase of 23.8
percent, accounting for the proportion of 25.7%, ranking first; sanitary
ceramics production of 31.01 million. an increase of 11 percent, accounting for
25.7% of the national proportion, the country ranked second. Building ceramics
exports rose 41.3 percent, accounting for 71.3 percent of the country. Various
production areas, with a resource advantage, regional advantage, policy
advantage will increasingly grow up, gradually eating away at their respective
production areas surrounding market share, especially in underdeveloped areas
of the terminal market. In order to seize the market, the competition between
the various production areas will be more intense. With the mature producing
areas of high security, law library, Jiajiang, Yichang, Tangshan, and other
slowly developing around the sales platform, the exhibition also gradually
formed climate, will Foshan formation of encirclement.
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