marketing online for tile popular

Open shop, build the platform, on the microblogging do buy ... this year due to the downturn in the real estate market, coupled with the rising costs of labor, logistics, many of ceramic sanitary ware business feel to survive difficult. Crises, seemingly low-cost, quick network marketing methods widely used in sanitary ware business. However, the reporter found that Foshan bathroom industry a comprehensive "net" scene is lively, but with the network platform to sell products, but very few local one to do network marketing truly successful.

But no matter how, e-commerce is undoubtedly the bathroom industry need to give force to open up the field, Foshan Office of China Ceramic Industry Association, director of Blue guard revealed Foshan ceramic sanitary ware business is preparing to to Baotuan enter Dangdang, Jingdong Mall, on the Internet to seek greater developments.

Foshan Office of China Ceramic Industry Association, it seems the blue guards, Foshan bathroom companies and diverse forms of online marketing, but there is no lack of innovation, but overall is still at the exploratory stage, the basic line of things online on a pirated, there is nofully embodies the characteristics of network marketing. Network marketing regardless of form, marketing is the key. In theory, the enterprise OCS can promote your brand, but the promotion is valid, the effect is much hard to come by. "Blue guards said," So, through the network marketing can drive sales, driven by how much sales, has become an important indicator to measure the effect of network marketing. according to the network sales statistics, the Foshan OCS bathroom companies so far not one made ​​on the true meaning of success. "

The reporter learned that the only bathroom self-built electronic business platform, has declared to be adopted by the online shopping platform "+" physical experience store "+" Customer Support Center "three systems combine to achieve the manufacturers, franchisees, partners three commonprofitable vision to solve the e-commerce platform in the bathroom industry, logistics and terminal after-sales service, the three short board. However, reporters yesterday Login certain online mall, only a few products on the show and do not sell records, before publicity of users according to the needs of their own design bathroom and sanitary products, free combination of the DIY space function not yet on-line, point open the home improvement community, to join the only other plates, online mall pop-up "site is still under construction" message.

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The flooring industry is serious oversupply

Flooring industry in China, many people in the industry admitted that in 2012, China's economic environment is not good. But in fact, is more direct than the environment of the flooring industry as a whole of supply exceeding demand "environment". Our doing good business to do, only because we have the flooring industry oversupply: oversupply flooring production, stores, an area of ​​oversupply, the market brand oversupply ... only to face the harsh reality we can better face of the upcoming brutal shuffle.

Recently, one thing has caused a lot of media attention, Zhanjiang City Mayor Wang C out of the Development and Reform Commission in a while kissing, holding 80 billion steel project approval. Moment, he became "The Kiss growth," the spokesperson. In late May, the National Development and Reform Commission began intensive Examining and approving investment projects, market expectations of a new round of stimulus will be born, investment banks and even estimate the size of the stimulus measures may be as high as two trillion yuan, in 2008 the four trillion half .

If you really came to a "four trillion", the days of the flooring industry will change better? Let us look at the most basic relationship between supply and demand of the market economy which.

Prior to 2008, and the majority of Chinese Industrial flooring industry in the period of rapid development, overall, the market is in short supply situation. Mid-decade into the 21st century, the supply and demand balance. The rapid rise of prices in 2006, triggering a real estate investment boom, this balance is maintained until 2010.

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ceramics sales must be certified by 3C

The quality supervision department: ceramics sales must be certified by 3C

March 14, the quality supervision Quartet branch of law enforcement officers came to the building materials market in Changsha Road to conduct a special inspection. Responsible for the wholesale tile outlets, when law enforcement officers to order a national 3C certification, staff incorrectly come up with a product inspection report, and later the manager is not their own do not know refused to provide. Law enforcement officers on suspicion of selling unlicensed products on the grounds, according to the law of the businesses to conduct the investigation, and ordered to investigate within three days to the relevant departments of the Bureau of Quality Supervision.

"If then the company has not provided a valid certificate, we will be 'selling unlicensed products', the business in accordance with the law punishable by a fine of a minimum of 50 000, up to 20 million, and contact the manufacturer is located Quality Supervision Bureau, the product investigate and deal with production companies. "law enforcement officials said some of ceramic tile used in building materials harmful rays, radioactive, so the production and sales are subject to national 3C certification.

According to reports, the so-called "3C certification", that is, the China Compulsory Product Certification. 3C certification, known as "China Compulsory Product Certification, it is our government to protect consumers' personal safety and national security, enhance product quality management, conformity assessment in accordance with the laws and regulations to implement a product system.

3C certification of ceramic products for ceramic tile products any radioactivity. The only non-radioactive ceramic tile in order to be certified. Accordance with State regulations, porcelain tile must obtain this certification, such as tiles and antique tiles. And some wall tiles glazed tiles, and does not belong to the scope of certification within.

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transformation risk

From the ceramic industry in the country a certain well-known brands are settled in Kunming, some brands have been in operation in 2078 or even longer, with a more stable market influence and reputation, if you get the agents of these brandsthe right, the chances are very slim. If you do a Kunming market has not yet run a good brand, and that the requirements of the business is very high.

First of all, the biggest pressure on capital requirements. The vast majority of businesses engaged in low-end products is very difficult to have emboldened. Secondly, at least to open three stores in Kunming, and the decoration of each store grade, on the kind of model, and service management had to comply with the requirements of the manufacturers. In addition, investing in big brand bear greater risk. Cast into the funds, may not be able to get a good market sales, management services, planning plays a decisive impact. According to some of the operators, some operators are used to low-end brand of business, the awareness is difficult to reverse, go to the management of high-end brands span it is difficult. Coupled with the industry's "family" business model is relatively common, have experienced tremendous changes in the business sense of this off.

Boutique monopoly form to make impact

However, in front of the low-end brand businesses, nor are all hindered. Business choice in a difficult environment.

Forest into a fir going to find a way out on the brand of their own business. Fujian, the earlier years, is a skilled workers living in ceramics Foshan, where large and small manufacturers and brands have a certain understanding of the quality of the product is also very familiar with. His agent the Deli ceramic in the industry also has some advantages, but the current location or more low-end, he said, with the brand's product quality, completely to the side and even the direction of the high-end push further.

He believes that the most important thing is to do high-end brands have good products, show, exhibition practices is very important, so he intends to store brand re-positioning and renovation, the quality improvement step, facing a higher level of consumptiongroup.

Second is the store to increase, will produce economies of scale. At present, only two stores, a one hundred episodes of Dragon, one is southwest of the building materials market, he explained that the new snail Bay home building materials center will open one of thousands of square meters of shop, the other is still security Ningzhong Guan Building Materials City selected a store so that we can further enhance the scale. Positioning to enhance and scale considerations have been the support of manufacturers, for those low-end positioning of the brand can not be achieved. He believes that the big brands are also human beings to do it, can stand the test of the market, now unknown, National Cheng Kung University brand will do.

Journalists have also raised a question: Does this mean that some unknown, product quality, but hard brand, good products can be a beautiful decoration store, and then transformed into a "high-end brand "it?

In this regard, the industry, operating in the high-end brand is built on the basis of products of excellent. Some business operations, product quality is not bad, just limited to businesses financial strength, pre-positioned slightly lower, even if some small low-end brand among high-end decoration store, have to raise prices to keep costs to claw back, which bears the great risk, however hard, consumers do not buy it, it was not stone on their own feet?

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low-end ceramic brands profit margins

The interview is TAG Building Materials Southwest building materials market dealers, Zheng Yuming, she thought that in addition to the national macro-control policy, industry background is not good, the market operation ability and level of determining the key to the good and bad of business operations. She said that the agent is ho Wrigley brand bathroom tiles,floor tile gold medal in Asian ceramics are industry famous brand dealers operating the product line are the same, but her sales are even worse.

 Analyze the reasons for the lack of market management marketing campaign and program of activities, it is difficult to attract consumers. According to her, never held a promotional activity sponsored by the market square, compared to several other stores in the Wrigley brand, the dealer who often hold the promotion, advertising and various forms of activities, the business than it is here much better. She said that under the premise of the market downturn, the market side of the level of management and organizational skills, marketing ideas, and so very critical to rely solely on the business alone has always been difficult to have an impact, enough to cause the attention of consumers come to buy . A result, businesses can only rely on the advantages of their own products to attract consumers, as operating at the low end of the market in high-end brand, its business challenges faced by many.

Several consumers have come to the consultation price reporter gap in the the Cartier bathroom interview of the column wash their hands Taiwan plus the leading price of only 100 yuan, a variety of toilet priced at less than 100 yuan. The store owner said that the profits too thin, low-end products and some products to earn a few dollars, which have to rely on a large number of sales to slow growth in profits, and now the market is not good, the sales decline significantly, basically there is no profit .

 In his view, the low-end consumer groups has always been a large number of low-end market, there are a lot of space, but the pressure of the low-end brand business risk is very small, "This is an investment and a lot of money, make a little money the industry to open a small the scale of the shop at least 30, 40 million, but profit margins, and can only be accumulated slowly, if you encounter deteriorating market environment, this part of the business a lot of pressure, it is difficult to make money. "he said.

Guangdong to Kunming Parkson, Deli ceramic building materials Lin into the cedar business is difficult not only the status of the individual businesses, many low-end brands are the same. He told reporters that, in many of his friends to do building materials, there are many businesses intend to do by doing low transition to high-end brands. "On the building materials market in Kunming, turn to do a lot of the high-end," he said, although there are many low-end products to make money, but to do low-end brand, after all, is not a long, as long as it is the strength of the business will gradually move toward higher-end. He said that the low-end product quality is very unstable, a group of products with another batch of product colors and other access, customers will see a kind of sample products from the manufacturers to take over a sample from the fundamental difficult to meet customer needs. Meanwhile, the low price of low-end products, installation, service can not keep up, many of the life of the product is greatly reduced, affecting the image in the minds of customers. Therefore, many businesses want to transition to do high-end products.

It is understood that many businesses operate more from small factory produced products, easy way to do low-end brands, but earnings also more difficult and slower. Operating high-profile brand to spend a lot of money to decorate, to do service, energy and financial pressure will be larger, but the profits will more quickly and some, which is to attract those businesses that have a certain strength to turn to do the high-end brand great temptation.

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